The biggest email or digital marketing missteps committed by various thought leaders in the industry. As these leaders share hard-won wisdom early in their careers, the rest of us have the opportunity to learn from their mistakes without the costly consequences that come with them. In this series, we'll cover the mistakes people made, how they fixed them, and what they learned in order to make us all better digital marketers. Marketing mistakes with mari smith, the queen of facebook mari smith is widely known as the first facebook marketing expert and one of social media's foremost thought leaders. Mari is a sought-after speaker
And brand ambassador for leading organizations, helping them establish social media marketing that connects with their audience and builds company mailing list audience loyalty. Portrait of mari smith image source: mari smith international, inc. She is also an expert webinar host, live webcast host and author of the new relationship marketing and co-author of facebook marketing: an hour a day . But before she was social media marketing royalty, she was ceo of mari smith international, inc., and her
Business was about to take off. Unfortunately, mari wouldn't be quite ready to handle all the rapid growth without encountering a few problems along the way. Read on to find out what she did and how you can avoid her mistake: mari's biggest marketing mistake when she was ceo of mari smith international, inc., mari owned more than the company. She was responsible for growing the business in every way. She led the marketing of her business, generating sales and revenue, while delivering the promised services. She was no longer in her infancy. Her business was doing well and, in fact, it was on the verge of exponential growth unlike anything