Second, update forums with RS gold more voice, more choices. Users can block other users and have access to various tools. Additionally, can create networks within forums. The RS forums should have the same flexibility as Facebook and allow for groups. But player driven, not all the secret forums Jagex has been putting on the forums, and turning forums into rigid regions.
Establish a player council, and allow players to vote for 12 members who will have the power to approve changes. A small amount, perhaps buy RuneScape gold a couple hundred thousand dollars per year. You can make use of Facebook or Twitter to post messages to the forums.